Power Wheels

If you go to http://www.fisher-price.com/us/powerwheels you'll find a large sections of miniature play cars.  If you take a look at them you'll find a very distinct difference between the ones aimed at girls and the ones aimed at boys.  You can also see messages in the picture used for advertising them.  

This is a photo of one of the cars that is aimed at young boysand this is the car that is targeted at girls.

In the advertisements there are almost all boys with boys and girls with girls.  You will never once see a boy in a pink car.  There was one advertisement on the fisher-price website that caught my eye: It doesn't seem to be aimed at a specific gender, but there is a boy driving it and the girl has a frightful expression on her face.  It looks like the boy is more superior.